FINDING BUYERS FOR YOUR OPTION TO PURCHASE AGREEMENT
A Wholesaler’s Guide to Selling Options for Profit
As a real estate wholesaler, securing an Option to Purchase Agreement with a seller is just the first step. The real profit comes from assigning (selling) that option to an end buyer for a fee.
Here’s a step-by-step guide to finding buyers for your option deals quickly and efficiently.
1. Understand Your Buyer Pool
Before marketing, identify who would want your option:
✅ Retail Buyers – Homeowners or renters looking for a deal.
✅ Fix-and-Flip Investors – Need discounted properties to rehab.
✅ Buy-and-Hold Investors – Seek long-term rental properties.
✅ Other Wholesalers – May have a stronger buyer list than you.
✅ Land Developers – If the property has land value.
Key Question: Why would they want this option instead of buying outright?
➡ Answer: Because it locks in the price with minimal upfront cost!
2. Market the Option Effectively
A. Online Marketing
✔ Facebook Marketplace & Groups
-
Post in local real estate investor groups.
-
Example: *”🔥 OFF-MARKET OPTION DEAL! Lock this 3/2 at $150K (ARV $250K). Assignable contract. Serious inquiries only.”*
✔ Craigslist
-
Use keywords: “Wholesale deal,” “Assignable contract,” “Option to Purchase.”
✔ Instagram & TikTok
-
Short videos showing the property: “This option deal could be yours for a $5K assignment fee!”
✔ Wholesaling Platforms
-
List on:
-
PropStream
-
Zumbly
-
Wholesaling Inc
-
B. Direct Outreach
✔ Text/Call Your Buyer’s List
-
Example text:
*”Hey [Name], I have an option on a 3/2 in [Area] at $150K (ARV $250K). Need $5K assignment fee. Interested?”*
✔ Email Blast
-
Use a simple template:
*Subject: 🔥 New Option Deal – 3/2 in [Neighborhood]*
*Body: “I have an assignable option on a distressed 3/2. Purchase price: $150K (ARV $250K). $5K assignment fee. Reply if interested.”*
✔ Driving for Dollars (If Property is Vacant)
-
Put a sign: “Under Contract – Cash Buyers Wanted!” with your number.
C. Networking
✔ Local REIA Meetings
-
Bring flyers and announce: “I have an option deal available for assignment!”
✔ Real Estate Agent Partnerships
-
Some agents work with cash buyers. Offer them a referral fee.
✔ Wholesaler Partnerships
-
If you’re new, partner with an experienced wholesaler to split the fee.
3. Present the Deal Like a Pro
When a buyer shows interest:
✅ Send Property Details Fast
-
Address, photos, repair estimates, ARV, and option terms.
✅ Explain the Process
-
“You pay me a $5K assignment fee, then you can close with the seller at $150K.”
✅ Offer Proof
-
Show the signed Option Agreement (hide seller’s personal info).
✅ Close the Deal
-
“I have other buyers interested. Can you send a $1K deposit to lock it in?”
4. Double-Check Legal Compliance
⚠ Assignment Clauses – Ensure your option agreement allows assignment.
⚠ State Laws – Some states require a real estate license for wholesaling.
⚠ Disclosures – Be transparent about the assignment fee.
5. Bonus: Quick Buyers List Builder
Want a steady stream of buyers?
✔ Bandit Signs – “We Buy Houses Cash – Call Now!” → Collect leads.
✔ Paid Ads – Facebook/Google ads targeting “cash home buyers.”
✔ Cold Calling – Call landlords from county tax records.
Final Takeaway
Finding buyers for your Option to Purchase Agreement comes down to:
-
Knowing who wants it (investors, flippers, landlords).
-
Marketing aggressively (Facebook, texting, networking).
-
Closing fast (before the option expires).
Action Step:
👉 Today, post your option deal in 3 Facebook groups and text 10 cash buyers.
Need an Option Assignment Agreement template? Let me know! 🚀
– [Your Name] Real Estate Trainer & Wholesaling Coach
Would you like a script for calling cash buyers or a follow-up email sequence?
Finding buyers of an option to purchase agreement
Let’s say that you have a wholesaling deal and you put a option to purchase agreement together with the seller.
Now you need to sell the option for fee.
How you find buyers for your option?
