FINDING BUYERS FOR YOUR OPTION TO PURCHASE AGREEMENT

A Wholesaler’s Guide to Selling Options for Profit

As a real estate wholesaler, securing an Option to Purchase Agreement with a seller is just the first step. The real profit comes from assigning (selling) that option to an end buyer for a fee.

Here’s a step-by-step guide to finding buyers for your option deals quickly and efficiently.

1. Understand Your Buyer Pool

Before marketing, identify who would want your option:
✅ Retail Buyers – Homeowners or renters looking for a deal.
✅ Fix-and-Flip Investors – Need discounted properties to rehab.
✅ Buy-and-Hold Investors – Seek long-term rental properties.
✅ Other Wholesalers – May have a stronger buyer list than you.
✅ Land Developers – If the property has land value.

Key Question: Why would they want this option instead of buying outright?
➡ Answer: Because it locks in the price with minimal upfront cost!

2. Market the Option Effectively

A. Online Marketing

✔ Facebook Marketplace & Groups

Post in local real estate investor groups.
Example: *”🔥 OFF-MARKET OPTION DEAL! Lock this 3/2 at $150K (ARV $250K). Assignable contract. Serious inquiries only.”*

✔ Craigslist

Use keywords: “Wholesale deal,” “Assignable contract,” “Option to Purchase.”

✔ Instagram & TikTok

Short videos showing the property: “This option deal could be yours for a $5K assignment fee!”

✔ Wholesaling Platforms

List on:
- PropStream
- Zumbly
- Wholesaling Inc

B. Direct Outreach

✔ Text/Call Your Buyer’s List

Example text:
*”Hey [Name], I have an option on a 3/2 in [Area] at $150K (ARV $250K). Need $5K assignment fee. Interested?”*

✔ Email Blast

Use a simple template:
*Subject: 🔥 New Option Deal – 3/2 in [Neighborhood]*
*Body: “I have an assignable option on a distressed 3/2. Purchase price: $150K (ARV $250K). $5K assignment fee. Reply if interested.”*

✔ Driving for Dollars (If Property is Vacant)

Put a sign: “Under Contract – Cash Buyers Wanted!” with your number.

C. Networking

✔ Local REIA Meetings

Bring flyers and announce: “I have an option deal available for assignment!”

✔ Real Estate Agent Partnerships

Some agents work with cash buyers. Offer them a referral fee.

✔ Wholesaler Partnerships

If you’re new, partner with an experienced wholesaler to split the fee.

3. Present the Deal Like a Pro

When a buyer shows interest:
✅ Send Property Details Fast

Address, photos, repair estimates, ARV, and option terms.

✅ Explain the Process

“You pay me a $5K assignment fee, then you can close with the seller at $150K.”

✅ Offer Proof

Show the signed Option Agreement (hide seller’s personal info).

✅ Close the Deal

“I have other buyers interested. Can you send a $1K deposit to lock it in?”

4. Double-Check Legal Compliance

⚠ Assignment Clauses – Ensure your option agreement allows assignment.
⚠ State Laws – Some states require a real estate license for wholesaling.
⚠ Disclosures – Be transparent about the assignment fee.

5. Bonus: Quick Buyers List Builder

Want a steady stream of buyers?
✔ Bandit Signs – “We Buy Houses Cash – Call Now!” → Collect leads.
✔ Paid Ads – Facebook/Google ads targeting “cash home buyers.”
✔ Cold Calling – Call landlords from county tax records.

Final Takeaway

Finding buyers for your Option to Purchase Agreement comes down to:

Knowing who wants it (investors, flippers, landlords).
Marketing aggressively (Facebook, texting, networking).
Closing fast (before the option expires).

Action Step:
👉 Today, post your option deal in 3 Facebook groups and text 10 cash buyers.

Need an Option Assignment Agreement template? Let me know! 🚀

– [Your Name] Real Estate Trainer & Wholesaling Coach

Would you like a script for calling cash buyers or a follow-up email sequence?

Finding buyers of an option to purchase agreement

Let’s say that you have a wholesaling deal and you put a option to purchase agreement together with the seller.

Now you need to sell the option for fee.

How you find buyers for your option?